LoveÉcru is an online concept store offering an assortment of carefully selected ceramic objects from Japan. With the simple but unique eye selected by Peggy Chung also known as @Peggy_loves, a content creator and Instagram fashion influencer .

As a creative mind, Peggy often uses porcelain plates to create content. Every time she shared it on her social media profile, it would get very popular. Because many people often asked her where could they buy the beautiful pieces, She decided to create LoveÉcru to share her passion in ceramics.